Virtue has been defined in the Merriam-Webster Dictionary as morally good behavior or character and integrity the quality of being honest and fair. Many reference of virtue can be found in the scriptures, such as integrity and moral excellence, power and strength (Luke 6:46), or sexual purity (Moro 9:9).

In the rear economic terms it means we must pay our debts, we don’t cheat our neighbor, we don’t use false weights and measures and keep our financial commitments. “Not everyone is so complacent. Markets rely on rules and laws, but those rules and laws in turn depend on truth and trust. Conceal truth will erode trust, and the game becomes so unreliable that no one will want to play.” Which means that as there are rules and laws governing our markets in an economy we must be truthful in how we deal with our fellow man.

When there are widespread lack of personal integrity in our markets. Over time, people will stop trusting others. As market participants we must recognize the value of running our businesses ethically. Entrepreneurs and for that matter market participants must meet the growing demand for honesty in the market place. Honesty and integrity will persist if we invest in quality products,  and market the ethical aspects of our business.

According to Charles handy “The great virtue of capitalism – that it provides a way for the savings of society to be used for the creation of wealth.” If we fail to do this, then we will be left to rely on governments for the creation of our wealth, which governments  always have conspicuously bad at doing.

“If the contemporary business,with its foundation of human assets, is to survive, it will have to find better ways to protect people from the demands of the jobs it gives them”